Which term describes the diverse needs of many ethnic market segments?
1.Which term describes the diverse needs of many ethnic market segments?
A. Multicultural marketing
B. Multidiversity marketing
C. Multifaceted marketing
D. Mass marketing
2. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? A. Industry membership B. Product membership C. Market membership D. Category membership
3. Which of the following marketing strategies does not concentrate on recognizing differences in customers' needs in the organization? A. Niche B. Direct C. Concentrated D. Undifferentiated
1.Which term describes the diverse needs of many ethnic market segments?
A. Multicultural marketing
B. Multidiversity marketing
C. Multifaceted marketing
D. Mass marketing
2. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? A. Industry membership B. Product membership C. Market membership D. Category membership
3. Which of the following marketing strategies does not concentrate on recognizing differences in customers' needs in the organization? A. Niche B. Direct C. Concentrated D. Undifferentiated
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