Wednesday 30 March 2016

The role of advertising

01:38

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The role of advertising


Please give your opinion on the paragraph below in just a few short sentences. Advertisers use case studies to add credibility to what they're saying their product is capable of doing. They are assuming the customer's need is similar to what the case study is saying about the product. In this case study, the advertiser is saying that their product will help a company become more efficient with capacity planning. In my opinion, the case study is more about providing information about a thought or concept. As I began to read the case study, I thought I was going to learn more about capacity planning and how a company benefits from using it. The more I read the article, the more I started feeling it was more of an advertisement than a case study.

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